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The UOL case reveals why Rede Globo has lost games and no longer sends as before in Libertadores. Read excerpts:
Globo's dominance in football broadcasts is being hit hard this season. The station lost the power of decision on the table of the Liberating Glbad in front of the strong competition of Fox Sports and, mainly, of Facebook. […]
The fall in power is due to the fact that the station now has two competitors who have heavily invested in the purchase of rights. of the tournament. Facebook has disbursed as much as the amount paid by the network and guaranteed exclusive games on Thursday following the new contract format. Fox is the exclusive owner of the games on Tuesday.
In an attempt to reverse the situation, TV Globo sent a party to Asuncion, Paraguay, at the time of the Libertadores draw in mid-December. UOL Esporte found that the station was working behind the scenes to prevent Palmeiras and Flamengo from playing Thursday and also lobbied for two matches to be held in the quarter-finals and thus be able to split the matches between the places. However, the aggression did not succeed. Facebook was trampling and Conmebol was not accepting the demands of the Brazilian channel.
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Television has already indicated that its priority would be the transmission of the Palmeiras and Flamengo games. According to the broadcaster, these teams would have a greater interest in generating greater fan engagement and ensuring a larger audience at the national level.
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