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Xiaomi is currently the world's 4th largest maker of mobile devices or just smartphones. Until now, nothing new.
India is currently the world's second largest market for smartphones, given the volume of sales. The country only has the Chinese market in front of him, since it has already overtaken the US market. Xiaomi, Samsung, Apple, smartphones, market "width =" 720 "height =" 405 "clbad =" aligncenter size-medium wp-image-566213 "srcset =" https://pplware.sapo.pt/wp-content/ uploads / 2019/02 / xiaomi_1-720×405.jpg 720w, https://pplware.sapo.pt/wp-content/uploads/2019/02/xiaomi_1-150×84.jpg 150w, https://pplware.sapo.pt/ wp-content / uploads / 2019/02 / xiaomi_1-768×432.jpg 768w, https://pplware.sapo.pt/wp-content/uploads/2019/02/xiaomi_1-345×194.jpg 345w, https: // pplware. sapo.pt/wp-content/uploads/2019/02/xiaomi_1-50×28.jpg 50w, https://pplware.sapo.pt/wp-content/uploads/2019/02/xiaomi_1.jpg 800w "sizes =" ( max-width: 720px) 100vw, 720px "/>
It is even tedious to repeat that Xiaomi is more and more a force to take into account, Apple knows and Samsung, as proof of the new Galaxy M20 and M10 of the South Korean giant, constitutes a clear answer to the new Redmi.
Interest of India for the manufacturers of smartphones
In a way extremmemen t succinct, while the global market collapsed in 2018, mainly in China, India was progressing. He did it for the four quarters of 2018, growing steadily and ignoring the recession felt in other markets.
In other words, more smartphones were sold during the year and demand continued to increase. It's one of the few markets not showing signs of saturation, pushing all major manufacturers to want it and covet it.
However, neither Samsung nor Apple has managed to impose on Xiaomi's growth. From the beginning, we can comment on the success of its growing interest in the mid-range segment. An investment that has given good results, even excellent, to this Chinese manufacturer of smartphones.
The Indian market grew by 10% during the year 2018, according to the Cbadys report. Not less than incredible value when other markets, with a few exceptions, withdrew with a 3% drop in sales.
Forgive me for daydreaming, but I believe that to understand the true importance of this market and, therefore, this theme, we can not stick to titles or tabloids. I believe it is here in India that there are several duels in 2019.
The growth of Xiaomi compared to Samsung and Apple
Contextualizing the reader, the underlying data to this article have been published by the agency Cbadys. This, like many others, measures the pulse of the smartphone market. For that, they evaluate it in quarters, in years, in price ranges, among others optics of interest.
Referring to the facts and highlighting the incredible performance of India throughout the year 2018, let's look at the performance. of each of the major brands.
Xiaomi dominated the second smartphone market in 2018
Throughout the year 2018, Xiaomi was the manufacturer sold by most smartphones. Specifically, with 41 million devices sold. Xiaomi has experienced an incredible growth of 59.6% in 2017.
According to Cbadys data, Xiaomi had a market share of 20.6% in 2017. By 2018, however, the Indian smartphone market is already 29% , 9% of the entire Indian market.
Second, we have the South Korean Samsung, in 2018, 35.4 million smartphones have been sold. As a result of 2017, Samsung grew 20.4%, a figure that remains extremely respectable.
We note that the 5 largest Indian manufacturers have increased their market share in 2018. In other words, the hegemony of the 5 best brands and a more difficult task for the remaining competitors.
Still according to Cbadys, Samsung held a 23.6% market share in 2017. The brand finished the year 2018 with a total of 25.9% of the Indian market, just behind its Chinese competitor Xiaomi.
The remaining three brands in this Top 5 were Oppo, Vivo and Micromax, two manufacturers. Chinese, and the last, Indian. This shows us the particular appetite of consumers for mid-range mobile devices.
This does not mean that premium terminals are not sold in this market. By the way, quite the contrary, this niche of smartphones has also been developed throughout the year 2018.
Apple specializes in premium smartphones
As we had announced in Pplware, According to Counterpoint Research data, Samsung has outperformed its competitors in the premium smartphone segment at a price of $ 400 or more.
This indicator shows us that in India OnePlus is already in direct competition with Samsung and Apple. In the premium segment where the most upmarket are concentrated, Xiaomi has not yet been able to penetrate its offers.
This is an extremely attractive niche, it is here that the large profit margins are collected for each smartphone sold. Something that the Chinese manufacturer is trying to solve and that should be reflected in its next bets for 2019.
Finally, we can conclude that in terms of quantity, in India, it is the Xiaomi that is stands out the most. However, there are always several areas to badyze, several optical badysis of the same reality.
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