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Analysts consulted by the report expect that Huawei will be definitely adopted by Huawei in 2019.
Do not forget that you have already called one of these mobile phones " xing ling ". This may not have been done badly, but the reality is that many things have changed since Chinese smartphones were synonymous with precariousness: today, Chinese manufacturers do not boast only in their home country Apple and Samsung mobile giants, on the verge of dominating the world.
Huawei, Xiaomi and his company have already moved out of a few homes last year, when they made, for the first time, more than half of the cell phones sold worldwide.
And more to come: badysts say this is the year when you will probably go mobile, and when that happens, do not be scared if you seriously consider a "made in China ".
The Conquest of China
Before gaining ground around the world, Chinese manufacturers had to fight for the domestic market. Until they started developing their own handsets, the Chinese badembled those from other companies, says Tina Lu, badyst of the mobile industry at Counterpoint Consultancy.
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To attract giants from the outside, they created megastructures at a very low level. production cost. This has produced gigantic companies like Foxconn, the largest electronics manufacturer in the world, which owns factories the size of a city in China and is responsible for badembling Apple iPhones.
But the Chinese are not the only ones to do it. 19659003] Many mobile phone manufacturers have emerged, taking advantage of the emerging specialization of uniting certain components, says Renato Meireles, IDC badyst. In a short time, these factories became the kings of the room, even if their devices were not there. When they were exported out of China, these devices fueled the fame of the Chinese, that of experts in copying and counterfeiting.
In Brazil, Chinese manufacturers had the impression that they were making bad brand gadgets, which broke. easy and fragile
Renato Meireles
But the game has turned. Manufacturers who now dominate the Chinese market have used their strengths in other sectors to storm the smartphone market and dethrone bans on sales, Meireles said.
Xiaomi is a great electronic product line that goes from mice to popcorn machines and hairpins. Huawei is a global leader in telecommunications services and products.
These Chinese marks benefit from low-cost manufacturing know-how
Tina Lu
Beyond to use facilities that previously responded to foreign demand, these companies also created products that fell on the local market, thanks to. Not surprisingly, one-third of global smartphone sales are made in China. Being the world's largest market for these gadgets, whoever wins is likely to win overall.
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The first powerful to have felt the arrival of the Chinese was the Samsung, which despite its leading position in the world – and Brazil – is not even among the top 10 in the Chinese market.
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This expansion is seen in its forms.
This expansion is seen in its forms. One of them was the effort to repel karma from "copied Chinese products" and to make quality and innovation the new face of Chinese smartphones.
Previously, Apple dictated the direction of the market. The launch of the iPhone was what indicated the infinite edge, processor paths, memory. Not today. We see the Chinese arrive with improved specifications in terms of processor, artificial intelligence
Renato Meireles
Want an example? The Huawei Mate 20 and the iPhone XR even have similar settings. In processing, the speed of the Chinese reaches 2.6 GHz and that of North America, 2.5 GHz, but the Mate 20 sometimes exceeds the Apple model. See you.
The M3's 6.53-inch screen has a resolution of 2244 x 1080 pixels, while the Apple's cell phone features a 6.1-inch screen of a resolution of 1792 x 828 pixels.
Huawei is triple: 12 MP + 16 MP (wide angle) + 8 MP (telephoto). The front is 24 MP. On the iPhone XR, the rear camera is simple, 12 MP and the front is 7 MP.
The Chinese battery is 4,000 mAh, while the XR is 2,942 mAh; and there is an internal memory of 64 GB in both models.
Of course, these are just the specifications and, in use, one thing or another may surprise even with less powerful numbers. We know, for example, that the iPhone XR is one of the best cell phones, but it is undeniable that the Chinese data sheet contains useful information.
The big problem is that the Chinese generally surmount the specifications. In China, the XR costs 6,500 yuan ($ 3,510), while the Mate 20 is much cheaper: it costs 4,000 yuan (2,160 rand), or nearly two
It is for this reason that the Chinese have developed: improved specifications and affordable price for the end consumer. To be able to do it at home, the creation of handsets with this level of power forced the Chinese to use the same suppliers as their competitors. As a result, they left out the MediaTek processors and adopted Qualcomm's weight.
The other extension is the same territorial expansion, out of China. Here, it is good to make a distinction. All Chinese manufacturers do not act the same way. Strategy Research advises them in three different ways depending on the regional presence:
- Global: Only Huawei belongs to this category because it is present worldwide.
- Concentrated on Asia and China: Xiaomi, OPPO and Vivo belong to this category.
- Not concentrated in Asia: Lenovo-Motorola, TCL-Alcatel, Transsion and Wiko.
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GERRY GERRY
Dominate China on the same occasion – while exploring others regions – with increasingly competitive terminals and at affordable prices, these companies accounted for 51% of smartphones sold worldwide last year, according to data from both strategy and counterpoint. And it looks like 2018 is the first year of slowdown in mobile phone sales.
Even with the advance of China, the market leaders are still the South Korean Samsung and the United States Apple. But that should not last long. Analysts surveyed by the report expect that Huawei will definitely turn to Apple in 2019
Samsung and Apple may lose their dominant position, like Nokia and Motorola there a few years ago. By overtaking Huawei in 2019, Apple will likely become the world's third largest manufacturer in terms of sales volume. Meanwhile, Samsung will continue to dominate the market for a little over a year.
Tina Su [T-shirtSu
How they will conquer you
Before all that happens in the world, Brazil represents a point of the curve for the Chinese . The only one that is relevant is the Motorola, bought by Lenovo, who preferred to keep the iconic brand here because of the affection that the Brazilians have for it. According to IDC, she is vice president of the country:
- Samsung – 54%
- Motorola – 20%
- Apple – 12%
- LG – 8%
- ] Other than that, they only have collected failures until now. Xiaomi included Brazil in the trajectory of its international expansion in 2015, but the tour did not last long.
Xiaomi entered the Brazilian market, but they fired badly because they were hitting their feet: they tried to come alone, with a market, a model that did not so much strength here in Brazil [19659003] Renato Meireles
Result: discouraged other people interested in Brazil.
Huawei sold equipment for a short time in the country. Last year she repeated her partnership with Positivo Informática, but the link was broken even before a Mate 20 was even placed on the shelves of Brazilian stores.
The IDC badyst however bets that both should land in Brazil. in 2019. It outlines two possible strategies: to produce locally, whether in the factory itself or in subcontracting;
Tina Lu, of Counterpoint, agrees:
The commissioning of Huawei is only a matter of time. in Brazil
In any case, the IDC data show that it is the year they catch you. Xiaomi and Huawei are especially betting on the consumer who no longer uses a smartphone for the first time: he has enough technology to go beyond the brand and focus on the capacity of the device [19659003] I already know that the characteristics of the apparatus were important for the turning point in which Huawei and Xiaomi grew up a lot
Renato Meireles
The scenario that helped is a bit in Brazil [19659003] According to IDC data, 85% of Brazilians owned more than two smartphones earlier than they now use it (look for example), the number of people who bought a device last year for the first time is very low neophytes on the track) and sales were low in the past because many people have postponed the purchase (soon, these people are going look for portab phones to replace the old ones).
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